As Revisions of Grandeur has grown, several folks have asked if I make much profit off my blog or if I plan to monetize (allow advertisements on) my blog. Though the idea of making some cha-ching off a blog could be enticing, I’ve decided that monetizing is not for me. Here are five reasons why.
1) I don’t want my readers to feel like I’m trying to profit off them.
I’ve stopped by plenty of blogs where, from the moment I entered, I represented a dollar sign. I’m not sure why some bloggers don’t think they’d insult their readers by putting out faux lists of their favorite products while sneaking in paid promotions, or loading their site with pop-ups to convince readers to buy a product or subscribe to an e-course, but let me just say that I pretty much can’t flee from those sites fast enough.
Which brings me to the second reason…
2) My readers are here to read, and I want them to be able to read.
We are inundated with advertisements everywhere we turn — the last thing I want is flashing lights in my sidebar and pop-ups interrupting folks from reading my actual words. I prefer a clean look and few distractions so that readers can focus on what they came for.
I mean, why allow something that competes with the mission of my work to have a presence in my space?
3) I want to keep the main thing the main thing.
A common pitfall of bloggers who monetize is that they become obsessed with numbers, statistics, page views, et cetera. They pour a lot of resources into analytics and advertising. They try to gain BIG numbers by scheduling several Facebook posts a day or tweeting their latest post a dozen times per week – it’s like they’re screaming HEY LOOK AT ME ME ME! all the time
Personally, the pressure to grow and the management and tracking of numbers would rob from my writing joy (and terrify me).
Writing is more than a job or a hobby for me — it’s a calling and a release. It’s what I need to do and feel I was made to do. I want my resources to go into the practice of writing and allow the rest to happen naturally.
But how do you grow your audience without analytics and statistics?
Well, no big secret here…
4) I allow growth to happen organically.
Honestly, it will probably take me a lot longer than those bloggers who put in the time analyzing and figuring, but I have to believe and trust that when folks enjoy my work, they share it with their friends, bringing new visitors to my site and social media accounts on a regular basis.
5) I want my motivations to remain pure.
I share a lot of personal information through my writing, and a fair amount of information about family and friends. If I’m telling stories that involve my loved ones, there’d better be a purpose in doing so.
One significant motivator in the consideration of starting this blog was to use it as a platform for Grand Edits Feature Stories. My Grand Edits guests have shared with me, and with all of you, some of the greatest struggles of their lives, from adjusting to life as a quadriplegic to overcoming drug addiction to grieving multiple pregnancy losses. I am deeply grateful for their willingness to articulate these experiences, and for the way their stories have spread like wildfire through thousands of readers. I feel honored that Revisions of Grandeur is the platform by which many of their stories have been granted a voice.
If I am going to ask family, friends, and community members to trust me with the stories of their lives, I need them to know I’m doing it from a pure place. I’m doing it with the desire to heal, encourage and uplift.
I’m doing it for the love, not for money.
Does that mean I refuse to write for money? Heavens, no. When I take on freelance work, I receive payment. When I publish books in the future, I’ll get some sort of kickback. For me, that’s different.
But this little blog will remain unpolluted. I’ll do my darndest to honor the people who share this space and to push away distractions that could separate me from my delightful readers.
There you have it, darlings.
I’m not saying my way is the way for everyone. If blogging IS someone’s business (and it can be a profitable one, no doubt), that’s their prerogative. If other bloggers have found discreet ways to advertise and promote, that’s swell for them!
Mine is just one blog in an ocean of many, and I wanted my readers to know where I stand and where I intend to remain.
As always, thanks for reading.
If you enjoyed this post, read more personal essay here.
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